Description
To start a business, you don’t need a business plan.
While this is true in a sense, the fact remains that this highly complex tool can be useful for entrepreneurs, and not just for seeking financing. A business plan is not just a formal document; it is the roadmap for your project. This guide answers the fundamental questions: why do you need one and how can you create one effectively? It provides you with a clear structure and practical advice for writing a plan that reflects your ambition while remaining realistic. It also allows you to see the business plan as a potential tool for steering your business strategy at different stages of its life.
It focuses on the essentials, but gives you a very clear basis for understanding why and how to incorporate a business plan into your entrepreneurial routine.
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